A picture of health

National initiative draws on local knowledge

Green Shield Canada (GSC)—the country’s only national not-for-profit health and dental benefits provider—is partnering with HCF to create a new model of corporate philanthropy that draws on the unique knowledge of local community foundations.

Through GSC’s new Six 4 Six community granting initiative, the company is investing $1 million in health care in each of six Canadian communities and is working with HCF to facilitate the design, implementation and evaluation of the entire program nationally. The approach aligns well with Green Shield Canada CEO Zahid Salman’s overall vision for the organization. “Access to better health for all Canadians is the core of our corporate mission. We are confident that our philanthropic partnership with Hamilton Community Foundation advances that goal and will leverage services for Canadians in the critical areas of oral and mental health.”

In Hamilton, GSC’s $1 million investment includes $780,000 for granting to local priorities and a permanently endowed fund for continuing impact. Locally, oral health is an urgent—and mostly overlooked—need. More than 185,000 Hamiltonians have no dental insurance, for example. The Six 4 Six investment is already improving life for hundreds of them through grants which enhance the City’s Dental Health Bus, provide dentures for low-income seniors, and fund a pilot project to help people on Ontario Works resolve oral health issues that are preventing them from gaining employment.

“We want our giving to have more focus and align with our corporate strategy of creating shared value,” says GSC Board Chair Sherry Peister. “Because of the expertise and relationships community foundations have, they can help us reach deeper into local communities to address the most urgent priorities, and then evaluate and measure the impact we are having.”

The partnership has been a learning process. “There is a lot of trust and transparency as we work out this new model,” says Sherry. “The community foundation has been wonderful to deal with.”

“GSC is values-driven; investing in the community is in their DNA,” says Matt Goodman, HCF’s VP Grants & Community Initiatives. “But they are also evidence-driven. Working with our community partners, HCF can provide the data about local needs and interventions that work. It’s an exciting, effective model.”


Excerpt from 2019 Annual Report